Sabrosa started with a very specific audience: people looking for a place where they could enjoy a meal without having to constantly ask whether something was truly Jain or what had gone into the kitchen.
But the ambition was bigger than creating another restaurant with Jain options. The idea was to take the principles behind Jain and mindful eating — freshness, trust, and intentionality — and make them feel exciting to a much wider audience. That meant looking beyond traditional Jain food and exploring how global cuisines could fit within those principles. The resulting menu spans Indian, Italian, Asian and other global influences.
This project gave me a chance to think like a consumer product builder: understand a niche audience deeply, identify the broader opportunity, and turn a philosophy into an experience people actually want to engage with.
The question I kept coming back to: How do you make a niche way of eating feel like an experience, rather than a limitation?
